Which marketing system involves agents that work on behalf of a single insurance company?

The marketing system that involves agents working exclusively on behalf of a single insurance company is known as the exclusive agency system. In this model, agents have a contractual relationship with one insurer and typically do not sell products from any other companies. This structure allows the insurance company to maintain greater control over the branding and sales process, as all agents represent only their specific insurer's products.

Agents in the exclusive agency system can benefit from the resources and support of the insurance company they represent, including training, marketing materials, and product knowledge. Because these agents focus solely on one company's offerings, they often develop specialized knowledge about those products, which can help them serve customers effectively. This dedicated representation is a key characteristic that differentiates the exclusive agency system from other marketing systems, where agents may represent multiple insurers and offer a wider variety of products.